Corporate Communications

Sr Manager, Social Media

Apply now
This position participates in the development and management of T-Mobile’s executive leadership’s public-facing reputation, promotion and management on social media. This position will help develop Executive use of social media as a marketing medium, communications medium and business/personal reputation-management tool while integrating new social media tools and offering expert guidance on best practices. This position will help create strategy to optimize T-Mobile's Executives presence on social sites, such as Facebook, Instagram, Twitter, LinkedIn, Reddit etc., to benefit T-Mobile and execute against that strategy by developing engaging content, creative, managing crisis communications, frontline customer communications and marketing campaign integration. This position needs to create strong working relationships with senior leaders and executives and work cross-functionally with stakeholders on the executive social team, the Communications team, as well as the entire enterprise, to help achieve agreement and alignment on messages being communicated externally. Success will be measured through increases in executive & brand awareness, engagement, and increased customer engagement/loyalty.

What you'll do in your role.

Executive and Brand Partnership:
  • Is subject matter expert on suite of executive voices, their lines of business, community and target audiences in order to manage relevant and authentic social media content
  • Drives company initiatives via owned communications vehicles
  • Builds and maintains successful executive relationships to help influence long-term communication strategy
  • Understands business goals and facilitates understanding of broader organizational tenets and strategic goals for department
  • Provides guidance and expert advice on alignment of executive social strategy into the broad executive suite, brand and marketing social strategies based on learnings and data analysis
  • Recognizes that both social media and executives are 24/7 and is eager to support at any moment
  • Shares thoughtful insights and feedback based on executive relationships and goals that help develop and manage communications for internal and external audiences
  • Consults and partners with cross-functional teams who are seeking ways to integrate social media within their programs; provide guidance, expert advice and a strategy that fits within overall social strategy.
Internal & External Communications:
  • Produces content used on social platforms that aligns T-Mobile and executive voice guidelines and quality standards
  • Responsible for leading editorial and campaign content development
  • Tracks, monitors, reacts to and manages all social channels consistently & often
  • Influences and helps define executive, voice, tone, styles guidelines, overall strategy and quality standards
  • Develops new ways to create programs that meet executive and brand goals
  • Understands how overarching editorial and campaign goals and objectives impact goals and accordingly influences work prioritization with internal team and external partners
  • Helps to define goal measurement methodology that will determine campaign and individual executive editorial success
  • Accountable for meeting/exceeding quarterly executive goals and targets
  • Tests to new strategies, tactics, create new approaches to improve content performance effectively tweaks social strategy and content based on analytics
Operational Excellence:
  • Identifies, recommends and implement improvements that enhance the quality and efficiency of the work
  • Responsible for budget, tracking and ensuring dollars are spent on highest-impact activities
  • Is well equipped to influence paid social media strategy that protects and promotes T-Mobile's reputation.
  • Manages and escalates issues in real-time, working cross-functionally to recommend response tactics to leaders
  • Encourages team to think outside the box and drives unique thinking and creativity
  • Stays current with social media, marketing and PR trends and incorporates into strategy
  • Facilitates understanding of broader organizational tenets and goals for department
  • Understands the need for resiliency and models it for staff
  • Optimizes and improve processes
Executive Presence:
  • Uses exemplary judgement in all aspects of role to become a trusted resource for leadership
  • Understands what it requires to present to senior leadership and is responsive to feedback
  • Is comfortable and confident in highly visible positions
  • Showcases a level of integrity and humility
People Management:
  • Teaches others how to determine performance and set leadership bar
  • Sets and balances goals across team to optimize performance against department goals and employee development
  • Shares talent development best practices across organization
  • Continuously builds network of talent inside and outside of company
  • Provides regular coaching and gives feedback to direct reports to help develop talent and support career development
  • Highlights work of staff to peers and leadership

The experience you'll bring.

  • 5+ years social media experience with brand and awareness building focus
  • 3+ years experience managing a team
  • 4+ years social content development or content strategist role including client-facing experience, preferably with Fortune 500 clients
  • 2+ years experience in executive reputation building / management
  • 3+ years experience in one or more of the following: social media agency, digital agency or digital publishing.
Position details

Req ID: 145394BR

Department: Corporate Communications

Travel Required: No

Position(s) remaining: 1

Position posted for
117 days
# of candidates that have applied 120

Check your commute.

We'll take care of you.

Check out what we offer

Are you a good fit for our team?

Apply now

What's it like to work at T-Mobile? Find out.

“The most amazing company ever!”

5 stars 5 stars 5 stars 5 stars 5 stars

Current Field Sales Recruiter in Waterville, ME


Ability to think outside the box and bring your own personal best to your career. Tons of communication and flexible to change with customers and employees needs. Fun, fast pace, fantastic people!


We move very fast, you have to be able to roll with it and be excited by change. Thing are not always flawless, but there is tons of support as we grow and change.

Advice to Management

John is the best CEO! Keep communicating, keep things fun, let's be number one!

“Great Work & Great People!”

5 stars 5 stars 5 stars 5 stars 5 stars

Current Diversity & Inclusion Field Program Manager in Albuquerque, NM


Culture, leadership, growth, flexibility, & benefits


None, I love it! I can't think of any right now.

“One of the best jobs I’ve ever had”

4 stars 4 stars 4 stars 4 stars

Former Anonymous Employee in Bellevue, WA


Managers (at least mine) actually listened to and advocated for their employees. Great pay. Nice perks. Good culture -- people didn't seem miserable.


As with any big company, can take a while for things to get done. Lots of layers, etc. But definitely moves faster than other big companies I've worked for.

Advice to Management

Don't advance those mid- to senior mgrs who just go through the motions. Do more to keep smart, talented people on board.

Equal Employment Opportunity

As America’s Un-carrier, T-Mobile USA, Inc. (NASDAQ: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile USA. Inc. provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit

Applicant Privacy Policy

We are committed to maintaining your trust by respecting and protecting your privacy. For more information about how T-Mobile processes the personal data of job applicants, please visit Applicant Privacy Policy.

EOE Statement