Corporate Communications

Sr Social Media Manager

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This position participates in the development and management of T-Mobile’s executive leadership’s public-facing reputation, promotion and management on social media. This position will help develop Executive use of social media as a marketing medium, communications medium and business/personal reputation-management tool while integrating new social media tools and offering expert guidance on best practices. This position will help create strategy to optimize T-Mobile's Executives presence on social sites, such as Facebook, Instagram, Twitter, LinkedIn, Reddit etc., to benefit T-Mobile and execute against that strategy by developing engaging content, creative, managing crisis communications, frontline customer communications and marketing campaign integration. This position needs to create strong working relationships with senior leaders and executives and work cross-functionally with stakeholders on the executive social team, the Communications team, as well as the entire enterprise, to help achieve agreement and alignment on messages being communicated externally. Success will be measured through increases in executive & brand awareness, engagement, and increased customer engagement/loyalty.

What you'll do in your role.

Internal & External Communications:
  • Produces content used on social platforms that aligns T-Mobile and executive voice guidelines and quality standards
  • Responsible for editorial and campaign content development with minimal oversight
  • Tracks, monitors, reacts to and manages all social channels on a daily (and hourly) basis, including evenings and weekends both real-time and scheduled.
  • Influences and helps define executive, voice, tone, styles guidelines, overall strategy and quality standards 
  • Looks for new ways to create programs that meet executive and brand goals
  • Understands how overarching editorial and campaign goals and objectives impact executive social goals and accordingly influences work prioritization with internal team and external partners
  • Helps to define goal measurement methodology that will determine campaign and individual executive editorial success
  • Accountable for editorial, campaign and quarterly executive goals and targets
  • Creates analytics reports to effectively shift strategy and content based on analytics
  • Tests to new strategies, tactics, create new approaches to improve content performance effectively tweaks social strategy and content based on analytics
  • Works closely with junior members of the team and acts as a mentor

Operational Excellence:
  • Identifies, recommends and implement improvements that enhance the quality and efficiency of the work
  • Works to cross-functionally to understand and influence paid social media strategy that protects and promotes T-Mobile's reputation.
  • Monitors and escalates community issues in real-time, evaluates response tactics and works with leaders, crisis communications and leadership to form immediate response
  • Participates in best practice sharing and creative idea generation across company functions
  • Stays current with social media, marketing and PR trends and incorporates into strategy as appropriate to improve executive communication
  • Optimizes and improve processes
  • Identifies and recommends improvements

Executive Presence:
  • Uses exemplary judgement in all aspects of role to become a trusted resource for leadership
  • Understands what it requires to present strategy directly to senior leadership and is responsive to feedback
  • Is comfortable and confident attitude in highly visible positions
  • Showcases resiliency, integrity and humility

The experience you'll bring.

  • 4+ years Social media experience with brand and awareness building focus.
  • 3+ years Social content development or content strategist role including client-facing experience, preferably with Fortune 500 clients.
  • 1+ years Experience in executive reputation building / management
  • 3+ years Experience in one or more of the following: social media agency, digital agency or digital publishing.
Position details

Req ID: 145395BR

Department: Corporate Communications

Travel Required: No

Position(s) remaining: 1

Position posted for
33 days
# of candidates that have applied 70
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