Marketing

Segment Marketing Manager - Direct To Consumer

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The Segment Marketing Manager – Direct To Consumer is responsible for the creation and management of highly targeted national campaigns, maximizes revenue, reduces churn, and drives long-term engagement (re: tenure) with customers. Plans, creates and/or produces marketing communications to implement strategies and objectives. Responsible for developing business cases for all of the products and services needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc.

STUFF WE'LL
TRUST YOU WITH
YOUR RESPONSIBILITIES
Enterprise Core Competencies
Requires competency in customer focus, change & innovation, strategic thinking, segmentation, relationship building & influencing, talent management, results focus and inspirational leadership.
Essential Functions
  • Develops and implements Direct to Consumer business cases for Direct Mail, Email, and Digital. Prepares recommendations for annual business plans and strategies as well as tactical plans.
  • Manage the creative development process across multiple channels.
  • Partner with agencies and partners for marketing planning and analysis on potential promotion/pricing strategies; business tracking and analysis; partners with Consumer Insights on consumer understanding, and with the product management team on product roadmap. The role requires strong cross functional partnership across the enterprise; specifically with brand, base, media team and web strategy operations leadership to ensure flawless execution and to create one look and feel for T-Mobile products and services.
  • Responsible for identifying market size, preparation of business plans, and assists in suggesting innovative national strategies.
  • Manages all marketing communication and distribution plans to include tracking of results by campaign, channel, region, and market. Prepares presentations for various audiences ranging from peers to executive level.
STUFF YOU TELL
PEOPLE AT PARTIES
YOUR QUALIFICATIONS
Qualifications
Minimum Required
  • 5 - 7 years marketing experience
  • Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
  • 4+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development or sales. Strong understanding of voice and data services and products
  • Ability to assess and implement successful, focused, integrated Marketing development plans.
  • Knowledge of new Marketing development processes, go to market strategies, and Marketing life cycle management.
  • Strong verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to stakeholders.
  • Experience in defining and executing go-to-market strategies.
  • Knowledge of financial drivers, experience in managing return on investment objectives. Ability to create forecasts, financial models and budgets.
  • Strong Analytical mindset with familiarization with database structures and analyzing marketing dashboards for insights
  • Ability to influence, lead and coach cross functional teams and champion new concepts and ideas.
  • Broad understanding of program management concepts and tools, including technical, innovation process, Marketing management, financial and operations functions.
    Desired

Education
Minimum Required
  • Bachelors Degree Or Equivalent Work Experience
  • MBA preferred

License or Certification
(None)
General/Physical Requirements
(None)
POSITION POSTED FOR
26 DAYS
CANDIDATES THAT HAVE APPLIED 47
POSITION DETAILS

101208BRReq ID

MarketingDepartment

NoTravel Required

1Position(s) remaining

We even do benefits differently.

Health Benefits

Health benefits

Medical, dental, and vision are just the start. We also offer health pro consultants, flexible spending accounts, and more.

Paid R&R

Paid R & R

Kick back with paid time off. We want you to have flexibility, convenience, and control over how you recharge.

It's all about you

It's all about you

We've ditched old-school performance reviews for a tailored approach to career health that includes training for better career and leadership skills.

Sweet Company Discounts

Sweet company discounts

Naturally, we offer steep discounts on our consumer rate plans and all the fantastic accessories we carry.

Help with the Fam

Help with the fam

Kids rock. But child care, adoption, and surrogacy aren’t cheap. We offer programs that help reduce those burdens.

Investment Options

Investment options

Options include a 401(k) plan, an annual Employee Stock Grant, and a purchase plan that gives you the chance to grab T-Mobile stock at a discount.

WHAT TO EXPECT WHEN APPLYING FOR A JOB
Job Location 3625 132nd Ave SE Bellevue, WA 98006
CHECK YOUR COMMUTE
Driving
Walking
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Public Transit

ARE YOU A GOOD FIT FOR OUR TEAM?

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ONE OF THE MOST ETHICAL COMPANIES IN THE WORLD

MetroPCS provides the freedom and convenience of unlimited, no-annual-contract wireless services on an advanced nationwide 4G and 4G LTE network for a flat rate. With MetroPCS, customers get great value and a wide variety of device choices from leading brands. A flagship brand operated by T-Mobile US, Inc. (NASDAQ: “TMUS”), MetroPCS products and services are available online and across the United States through a network of company-owned stores, authorized dealer locations, and leading national retailers.

EOE Statement

We Take Equal Opportunity Seriously - By Choice.

T-Mobile USA, Inc. is an Equal Opportunity Employer.  All decisions concerning the employment relationship will be made without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.  Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated.  Furthermore, such discrimination or harassment may violate federal, state, or local law.