Sr Digital Experience Manager, B2B

Apply now
This position will help us transform our customer marketing approach through evolving how we identify customers for marketing campaigns. Design guidelines that enable a consistent customer experience across multiple channels, digital properties, and frontline teams, as well as best message for the customer based on intent/lifecycle/etc. Partner closely with implementation teams on requirements for marketing segmentation and contact rules across all customer marketing campaigns (inclusive of all audience segments). Play a key role in steering a customer-centric marketing strategy and creating more efficient marketing through transforming our audience contact approach.
Essential functions: Requires competency in customer focus, change & innovation, relationship building, and results focus/delivery.

What you'll do in your role.

  • Help us transform customer marketing across all customer segments:
    • Understand TFB business needs and results from past customer marketing campaigns to develop data requirements that create a more effective customer-centric marketing
    • Identify marketing use cases and develop requirements that enable ‘best next message’ based on customer need/intent/lifecycle
    • Collaborate with operations and implementation partners to prioritize & action on requirements
  • Serve as the expert within customer marketing on available data fields, ideal state data needs, any gaps that need to be closed and path/timing to implement new targeting capabilities.
  • Serve as the specialist within customer marketing on available paths for targeting customers (platforms, partners, etc.) and provide guidance to support strategic customer marketing goals.
  • Develop & guide ongoing contact rules across segments (in partnership with campaign owners)
  • Partner with TFB operations and implementation teams to coordinate targeting/list pulls for multi-channel campaigns with inputs from campaign owners
  • Partner with TFB operations on implementation of multi-channel campaigns (ensure targeting and customer experience is consistent across channels)
  • Coordinate campaign launches and timing with frontline and support teams
  • Work across other roles on the team to centralize customer contact strategy across all campaigns/initiatives
  • Deeply understand ideal targeting across customer marketing team campaigns and initiatives, including product solutions, offers, lifecycle, and intent-based campaigns.
  • Collaborate with partners and stakeholders to develop targeting requirements for campaigns that ensure the highest relevancy for the customer and drive business growth.
  • Deeply understand existing machine learning/statistical models and usage across TFB marketing and teams. Recommend ongoing evolution of modeling approach based on results and business needs.
  • Deeply understand campaign results as relates to future contact requirements and targeting strategy.
  • Manage marketing roadmap & quarterly plan across segments/initiative to ensure contact management approach is reflected. Partner with campaign owners on inputs and the final outcome.
  • May contribute to defining new processes and marketing approaches for the team

The experience you'll bring.

  • 10+ years marketing experience; ideally with a mix of consumer and B2B marketing
  • Passionate customer advocate with demonstrated ability to manage across multiple partners and business needs to ultimately deliver the best experience for the customer
  • Strong command of CRM best practices and previous experience developing contact strategies for marketing campaigns.
  • Understanding of how marketing requirements impact list selections. Previous experience with CRM platforms a plus.
  • Ideally previous experience with targeting requirements across both direct and digital channels.
  • Ability to partner across multiple stakeholders and manage expectations across a variety of business needs and priorities.
  • Experience balancing business growth objectives with a customer-obsessed marketing approach.
  • Passionate about driving the evolution and growth of our business, with demonstrated ability to push beyond the status quo and innovate marketing programs and approaches
  • Demonstrated ownership and ability to create solutions through ambiguity and change.
  • Ability to interpret results and develop subsequent recommendations. Natural curiosity to understand overall impact and ability to pull together various data points to develop an overarching story.
  • Excellent verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to stakeholders and sell ideas/present results
Position details

Req ID: 134268BR

Department: Marketing

Travel Required: No

Position(s) remaining: 1

Position posted for
10 days
# of candidates that have applied 12

Check your commute.

We'll take care of you.

Check out what we offer

Are you a good fit for our team?

Apply now

What's it like to work at T-Mobile? Find out.

“The most amazing company ever!”

5 stars 5 stars 5 stars 5 stars 5 stars

Current Field Sales Recruiter in Waterville, ME


Ability to think outside the box and bring your own personal best to your career. Tons of communication and flexible to change with customers and employees needs. Fun, fast pace, fantastic people!


We move very fast, you have to be able to roll with it and be excited by change. Thing are not always flawless, but there is tons of support as we grow and change.

Advice to Management

John is the best CEO! Keep communicating, keep things fun, let's be number one!

“Great Work & Great People!”

5 stars 5 stars 5 stars 5 stars 5 stars

Current Diversity & Inclusion Field Program Manager in Albuquerque, NM


Culture, leadership, growth, flexibility, & benefits


None, I love it! I can't think of any right now.

“One of the best jobs I’ve ever had”

4 stars 4 stars 4 stars 4 stars

Former Anonymous Employee in Bellevue, WA


Managers (at least mine) actually listened to and advocated for their employees. Great pay. Nice perks. Good culture -- people didn't seem miserable.


As with any big company, can take a while for things to get done. Lots of layers, etc. But definitely moves faster than other big companies I've worked for.

Advice to Management

Don't advance those mid- to senior mgrs who just go through the motions. Do more to keep smart, talented people on board.

Equal Employment Opportunity

As America’s Un-carrier, T-Mobile USA, Inc. (NASDAQ: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile USA. Inc. provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit

EOE Statement