Marketing

Sr Digital Experience Manager, B2B

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This position will help us transform our customer marketing approach through evolving how we identify customers for marketing campaigns. Design guidelines that enable a consistent customer experience across multiple channels, digital properties, and frontline teams, as well as best message for the customer based on intent/lifecycle/etc. Partner closely with implementation teams on requirements for marketing segmentation and contact rules across all customer marketing campaigns (inclusive of all audience segments). Play a key role in steering a customer-centric marketing strategy and creating more efficient marketing through transforming our audience contact approach.
Essential functions: Requires competency in customer focus, change & innovation, relationship building, and results focus/delivery.

What you'll do in your role.

  • Help us transform customer marketing across all customer segments:
    • Understand TFB business needs and results from past customer marketing campaigns to develop data requirements that create a more effective customer-centric marketing
    • Identify marketing use cases and develop requirements that enable ‘best next message’ based on customer need/intent/lifecycle
    • Collaborate with operations and implementation partners to prioritize & action on requirements
  • Serve as the expert within customer marketing on available data fields, ideal state data needs, any gaps that need to be closed and path/timing to implement new targeting capabilities.
  • Serve as the specialist within customer marketing on available paths for targeting customers (platforms, partners, etc.) and provide guidance to support strategic customer marketing goals.
  • Develop & guide ongoing contact rules across segments (in partnership with campaign owners)
  • Partner with TFB operations and implementation teams to coordinate targeting/list pulls for multi-channel campaigns with inputs from campaign owners
  • Partner with TFB operations on implementation of multi-channel campaigns (ensure targeting and customer experience is consistent across channels)
  • Coordinate campaign launches and timing with frontline and support teams
  • Work across other roles on the team to centralize customer contact strategy across all campaigns/initiatives
  • Deeply understand ideal targeting across customer marketing team campaigns and initiatives, including product solutions, offers, lifecycle, and intent-based campaigns.
  • Collaborate with partners and stakeholders to develop targeting requirements for campaigns that ensure the highest relevancy for the customer and drive business growth.
  • Deeply understand existing machine learning/statistical models and usage across TFB marketing and teams. Recommend ongoing evolution of modeling approach based on results and business needs.
  • Deeply understand campaign results as relates to future contact requirements and targeting strategy.
  • Manage marketing roadmap & quarterly plan across segments/initiative to ensure contact management approach is reflected. Partner with campaign owners on inputs and the final outcome.
  • May contribute to defining new processes and marketing approaches for the team

The experience you'll bring.

  • 10+ years marketing experience; ideally with a mix of consumer and B2B marketing
  • Passionate customer advocate with demonstrated ability to manage across multiple partners and business needs to ultimately deliver the best experience for the customer
  • Strong command of CRM best practices and previous experience developing contact strategies for marketing campaigns.
  • Understanding of how marketing requirements impact list selections. Previous experience with CRM platforms a plus.
  • Ideally previous experience with targeting requirements across both direct and digital channels.
  • Ability to partner across multiple stakeholders and manage expectations across a variety of business needs and priorities.
  • Experience balancing business growth objectives with a customer-obsessed marketing approach.
  • Passionate about driving the evolution and growth of our business, with demonstrated ability to push beyond the status quo and innovate marketing programs and approaches
  • Demonstrated ownership and ability to create solutions through ambiguity and change.
  • Ability to interpret results and develop subsequent recommendations. Natural curiosity to understand overall impact and ability to pull together various data points to develop an overarching story.
  • Excellent verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to stakeholders and sell ideas/present results
Position details

Req ID: 134268BR

Department: Marketing

Travel Required: No

Position(s) remaining: 1

Position posted for
10 days
# of candidates that have applied 12

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