Search Specialist (MetroPCS)

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This role would serve as a leader and contributor for advanced attribution, representing the value of search. This includes partnering with the internal Ad Tech team in integrating vendor-led and internally-led programs, implementing tag management systems, unifying data inputs, and evaluating new product/service offerings.

This role would serve as an internal liaison with legal teams to gain copy approval and manage competitive and distributor's use of branded trademark terms.

What you'll do in your role.

The experience you'll bring.

  • Minimum of 5 years of relevant search advertising experience
  • Strong organizational skills across search tactics, including structural and targeting improvements (geo, demographic, day-parting, keyword and URL)
  • Ability to manage hyper-localized media campaigns at a national level across paid search and local reviews/direction engines (i.e. Yelp, Google My Business, etc.)
  • Direct or indirect experience working across all digital media channels (DR, Display, Video, Search, Mobile, Social, Organic)
  • Experience driving innovative media testing opportunities, including Alpha and Beta pilot programs
  • Experience working directly with a leading ad server (i.e. Google AdWords and Google Ads, Bing) for campaign setup, ad trafficking, paid media performance reports)
  • Experience with multiple digital tracking tools and the ability to articulate their product benefits to internal teams (i.e. Google Analytics / Adobe Analytics)
  • Ability to manage and provide direction to internal teams regarding floodlight tagging for existing and new web pages
  • Strong experience partnering with organic/natural search channels
  • Ability to understand and identify correlational patterns in digital media from aggregate data sources, trends, and studies
  • Strong analytical skills and demonstrated ability to lead team and articulate changes in KPI measurements and corresponding optimization as part of attribution outputs, which would improve media effectiveness and/or cost efficiency
Position details

Req ID: 134277BR

Department: Marketing

Travel Required: No

Position(s) remaining: 1

Position posted for
3 days
# of candidates that have applied 4

Check your commute.

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Check out what we offer

Are you a good fit for our team?

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