Sr. Integrated Marketing Manager, Enterprise-Level, EMPIApply now
This team also leads the decision-making on enterprise-wide prioritization and planning across Marketing functions and ensures we provide the best customer communication and experience journeys end-to-end.
As a Sr Integrated Marketing Manager on Enterprise Marketing Planning and Integration (EMPI), you will part of a team responsible for the marketing of broad, enterprise-wide initiatives consisting of numerous smaller initiatives under a single launch objective. This role will require diligence in planning, cross functional leadership or influencing skills, and relentless focus on executing enterprise-level campaigns with excellence. Key success criteria is a well-articulated integrated marketing plan that defines the marketing task, unified value prop, and addresses the distinct needs of LOB audiences with tangible proof points and consistent execution across all channels and business against that plan.
What you'll do in your role.
- Marketing strategy: Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
- Data-driven & insights: Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
- Strategic planning: Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
- Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
- Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
- Also responsible for other Duties/Projects as assigned by business management as needed
The experience you'll bring.
5-8 years - Marketing experience in authoring and executing national integrated marketing plans
2-4 years - Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution.
Digital Marketing- Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.
Consumer Insights - Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
Cross functional Leadership - Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.
Check your commute.
Paid R & R
Kick back with paid time off. We want you to have flexibility, convenience, and control over how you recharge.
We fully foot the tuition bill at five online universities (FT only), and provide tuition assistance to other schools for FT and PT employees.
Naturally, we offer steep discounts on our consumer rate plans and all the fantastic accessories we carry. We also hook you up with discount programs for everyday stuff.
Help with the fam
Families rock. But child care, adoption, and surrogacy are big decisions. We offer financial and wellness support to help reduce those burdens and navigate the details.
Options include a 401(k) plan, an annual Employee Stock Grant, and a purchase plan that gives you the chance to grab TMUS stock at a discount.
“The most amazing company ever!”
Current Field Sales Recruiter in Waterville, ME
Ability to think outside the box and bring your own personal best to your career. Tons of communication and flexible to change with customers and employees needs. Fun, fast pace, fantastic people!
We move very fast, you have to be able to roll with it and be excited by change. Thing are not always flawless, but there is tons of support as we grow and change.
Advice to Management
John is the best CEO! Keep communicating, keep things fun, let's be number one!
“Great Work & Great People!”
Current Diversity & Inclusion Field Program Manager in Albuquerque, NM
Culture, leadership, growth, flexibility, & benefits
None, I love it! I can't think of any right now.
“One of the best jobs I’ve ever had”
Former Anonymous Employee in Bellevue, WA
Managers (at least mine) actually listened to and advocated for their employees. Great pay. Nice perks. Good culture -- people didn't seem miserable.
As with any big company, can take a while for things to get done. Lots of layers, etc. But definitely moves faster than other big companies I've worked for.
Advice to Management
Don't advance those mid- to senior mgrs who just go through the motions. Do more to keep smart, talented people on board.
Equal Employment Opportunity
As America’s Un-carrier, T-Mobile USA, Inc. (NASDAQ: “TMUS”) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company’s advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile USA. Inc. provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com
We Take Equal Opportunity Seriously - By Choice. T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination or harassment based upon any of these factors is wholly inconsistent with our Company values and will not be tolerated. Furthermore, such discrimination or harassment may violate federal, state, or local law.