Senior Manager, Commercial Marketing - Voice Acquisition

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The Senior Marketing Manager leads the team responsible for customer acquisition strategy for offers and programs that drive T-Mobile’s new customer targets. This role analyzes customer metrics to develop and implement device offer and initiative strategy, including developing new ideas based on customer needs & market opportunities, competitive wargaming, high level business cases, offer go to market strategy, operational feasibility and performance management & optimization.

Requires competency in marketing strategy, analytics, business acumen, identifying device trends & insights from customer & competitive research, retail, change & innovation, and cross-functional leadership.

What you'll do in your role.

  • Leads team focused on leading the Consumer Postpaid offers strategies from ideation to execution.
  • Leads day to day understanding of performance vs Consumer Postpaid Voice Activation targets and develops contingencies to ensure target delivery.
  • Develops and implements 6 month rolling offers plan focused on driving new customer targets for T-Mobile’s Postpaid business by synthesizing customer insights and business strategy. Requires extensive device knowledge across various OEMs, development of promotional offer strategy and value propositions, and offer performance management.
  • Partners with cross-functional teams including operations, supply chain, finance, integrated marketing, product management, analytics, consumer insights, pricing and more to develop and execute device launches and offers. This role requires strong cross functional leadership across the enterprise to ensure flawless key device launches including offers in market and performance management after launch.
  • Responsible for identifying opportunities based on competitive landscape, business performance and customer pain points. Provides strategic recommendations on device offers and programs to capture new customers.
  • Manages device offer business performance including tracking of results, market invest budget, competitive wargaming, preparing contingencies and developing multiple iterations of the offers plan to respond to changes in the competitive environment.
  • Profitably maximize subprime conversion within Bad Debt envelop.

The experience you'll bring.

  • Bachelors Degree
  • 7+ years marketing experience; 3 years managing teams
  • 5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development or sales. Strong understanding of voice and data services and products
  • Knowledgeable about devices landscape including new technologies
  • Ability to lead large scale device launches in fast paced and highly competitive industry with collaborative approach
  • Strong communications skills by presentation, written and verbal methods
  • Experience in defining and executing go-to-market strategies.
  • Experience in analyzing customer, business, and industry data to drive business performance
  • Knowledge of financial drivers, experience in managing return on investment objectives, ability to develop high level financial models and review quarterly forecasts and budgets.
  • Ability to influence, lead and coach cross functional teams and champion new concepts and ideas.

  • MBA preferred

Position details

Req ID: 155109BR

Department: Marketing

Travel Required: No

Position(s) remaining: 1

Position posted for
9 days
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